Location: North Nazimabad, Karachi (Onsite)
Experience: 3+ Years
Industry: Design & Creative Services
Job Type: Full-Time

Job Summary

We are seeking a creative and results-driven Social Media Marketer with at least 3 years of professional experience, preferably in the design or creative industry. The ideal candidate will be responsible for planning, creating, and executing social media strategies that strengthen brand awareness, increase engagement, generate quality leads, and showcase our creative portfolio across multiple platforms.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives.
• Plan, create, schedule, and publish engaging content across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and other relevant platforms.
• Collaborate with graphic designers, UI/UX designers, illustrators, and marketing teams to create visually compelling campaigns.
• Write engaging captions, social media copy, and promotional content that reflects the brand voice.
• Manage monthly content calendars and ensure timely posting.
• Monitor social media trends, design trends, and competitor activities to identify growth opportunities.
• Plan and manage paid social media campaigns to increase reach, engagement, and lead generation.
• Track campaign performance using analytics tools and prepare monthly performance reports with actionable insights.
• Build and engage online communities by responding to comments, messages, and customer inquiries.
• Coordinate product launches, promotional campaigns, and branding initiatives.
• Work closely with the sales team to generate qualified leads through social media marketing.
• Optimize social media profiles for maximum visibility and audience engagement.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Media Sciences, or a related field.
• Minimum 3 years of experience in Social Media Marketing, preferably within a design agency or creative industry.
• Strong understanding of social media algorithms, audience engagement, and content marketing strategies.
• Experience managing Meta Ads, LinkedIn Ads, and other paid advertising platforms.
• Knowledge of Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar creative tools.
• Familiarity with scheduling and analytics tools such as Meta Business Suite, Buffer, Hootsuite, or Later.
• Excellent copywriting and communication skills.
• Strong analytical mindset with experience interpreting social media metrics.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills

• Experience promoting branding, graphic design, UI/UX, web development, and creative services.
• Basic knowledge of SEO and digital marketing.
• Understanding of influencer marketing and content collaborations.
• Experience creating short-form video content for Instagram Reels, TikTok, and YouTube Shorts.
• Knowledge of AI-powered marketing and content creation tools is a plus.

What We Offer

• Competitive Salary
• Career Growth Opportunities
• Professional Development
• Collaborative and Creative Work Environment
• Performance-Based Incentives
• Paid Leaves & Company Benefits